Domain Authority (DA) is the search engine ranking score that a website rank on search engine results pages(SERPs).It can be measured on the scale of 0-100.Higher the DA,higher is the ranking in search engine results. Domain Authority is calculated by assessing many factors like linking root domains and number of total links into a single DA score. This score measures the ranking strength of a website over time.
How to improve da?
1. Days to expiry of domain name:
2. Get more links to your site
3. Diversify your link profile
4. Internal link structure
5. Remove bad links
6. Become an authoritative source in your niche
7. On-Site SEO
8. Make your website load faster
9. Social Media marketing and branding
Page Authority predicts the probability of one specific page’s ranking on SERPs.Page Authority scores range from 1 to 100.Higher the score,higher is the ranking in SERP.Page authority depends on data from our web index and other many factors.Page Authority finds the algorithm same as domain authority to relate many SERPs and then calculates Page Authority scores by the use of this calculation.
Difference between Page Authority and Domain Authority
Domain Authority measures the predictive ranking strength of entire domains or subdomains whereas Page Authority measures the strength of individual page.