Domain authority and Page Authority:

da pa

Domain authority:

Domain Authority (DA) is the search engine ranking score that a website rank on search engine results pages(SERPs).It can be measured on the scale of 0-100.Higher the DA,higher is the ranking in search engine results. Domain Authority is calculated by assessing many factors like linking root domains and number of total links into a single DA score. This score measures the ranking strength of a website over time.

How to improve da?

1. Days to expiry of domain name:

2. Get more links to your site

3. Diversify your link profile

4. Internal link structure

5. Remove bad links

6. Become an authoritative source in your niche

7. On-Site SEO

8. Make your website load faster

9. Social Media marketing and branding

Page Authority:

Page Authority predicts the probability of one specific page’s ranking on SERPs.Page Authority scores range from 1 to 100.Higher the score,higher is the ranking in SERP.Page authority depends on data from our web index and other many factors.Page Authority finds the algorithm same as domain authority to relate many SERPs and then calculates Page Authority scores by the use of this calculation.

Difference between Page Authority and Domain Authority

Domain Authority measures the predictive ranking strength of entire domains or subdomains whereas Page Authority measures the strength of individual page.

Keywords

Keywords play very important role in SEO.People can be able to find your site by search engine if you use the keywords and phrases in your web content. W generally target on 5 keywords.For some businesses targeting only 5 keywords doesnt get enough traffic.

Types of Keywords:

There are 3 types of keywords:

1.Generic keywords

2.Broad match keywords

3.Long tail keywords

1.Generic keywords:

Generic means unspecific term that get searched for like camera.It leads to high traffic to our site but with high cost.

2.Broadmatch keywords:

Broadmatch means a specific word like cannon camera.It is highly recommendable as leading to high traffic with moderate cost.

3.Longtail keywords:

Longtail keywords basically match with the long query or sentence that we type on google . it doesn’t lead to high traffic but having less cost.

LSI keywords:

LSI refers to Latent Semantic Index.LSI keywords are the words that are frequently found together. They share the same context but they are not synonyms. Latent Semantic Indexing keywords helps Google to better understand the meaning of a search query.In the early days if search engine finds one keyword over and over again on the page,it consider it as topic of the page.Thats why Keyword density was important. Now a days google finds the overall topic of the page.So Google uses LSI keywords to go to the overall page’s topic.Google crawlers crawl the page to see main keyword in
your title tag, content, image alt text, etc. But along with this Google also crawls ur pages to find LSI keywords.When they found the LSI keywords then only Google relies on the topic of the page.

Google algorithmic updates

Google algorithms are used by Google to redeem data from the search index and immediately gives the best possible results for a query. The search engine uses algorithms and many ranking signals to deliver webpages on its search engine results pages (SERPs).SO whenever google update these algorithms,a sudden change in rankings of webpages in SERPs can be seen.

There are so many Google algorithmic updates which are as follow :

1.Penguin update:

Google launched the Penguin Update in April 2012 to.It basically targets spam and bad links.

2.Panda update:

This update was introduced in February 2011 .Panda update is designed to target pages that aren’t spam but aren’t great quality.

3.Pigeon Update:

This update was Launched on July 24, 2014 .Google stated that this new algorithm improves their distance and location ranking parameters.

4.Payday Update:

This update was Launched on June 11, 2013. The Payday Update was a new algorithm prey at cleaning up search results for spammy queries such as payday loan, pornographic and other heavily spammed queries.

 5.Pirate Update:

Google’s Pirate Update is a filter introduced in August 2012.It is designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings.

6.Hummingbird:

Hummingbird”update is launched in September 2013.The name comes from being precise and fast.It basically focus on the meaning behind the words. Hummingbird is paying more attention to each word in a query. It focus on the whole query or sentence rather than particular words. The pages matching the meaning do better, rather than pages matching just a few words.

7.Mobile Friendly Update:

On April 21, 2015, Google released a new mobile-friendly ranking algorithm.It is designed to give boost to mobile-friendly pages in Google’s mobile search results.

8.EMD Update:

The EMD Update is Exact Match Domain update.Google launched EMD update in September 2012.It is to block poor quality sites from ranking well because they had words that match search terms in their domain names.

9.Top Heavy Update:

Top Heavy was launched in January 2012 by Google.It is to prevent sites that were top heavy with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.

10.Medic Core Update:

The latest update is Medic core update done by google on 1st august,2018.It affects so many sites but 42% are medical sites.The sites which have higher rank came down.In this update google checked the content of sites not quality.

On page optimization:

On page optimization is to optimize your website according to google rules. On-page SEO is to execute optimization to the  web pages for ranking higher and boost traffic in search engines. On-page optimization is about both the content and HTML code of a page.In this way,On page optimization is to optimize the webpages according to google rules by changes in HTML code and by adding meta description,meta tags etc.

7 HTML tags we use in seo:

1.      Title tag.

2.    Meta description tag

3.    Open Graph tags.

4. Robots tag

5. Canonical tag

6. Header tags.

7. Alt attribute

1.Title Tag:

Title tags are very important in SEO.Title tags exhibit on search engine results pages (SERPs) as the headline for a result.They are important for SEO,social sharing and usability.The title tag should be accurate and concise.

2.Meta Description Tag:

Meta Description tag is used to describe the webpage content.It is the snippet having 160 characters generally summarize the webpage content.Meta description tag is not important for ranking in SERP.They actually increased the CTR from SERP.

3.Open Graph Tag:

Open Graph allows a web page to become a “rich” object in a social network.When a page is shared to Facebook or twitter how it is displayed is all set by Open Graph tag.This can be used in the <head >part of the website code.

4.Robots tag:

Robots tag plays very important part in SEO.Robots tag are used to tell the search engine which page to be indexed or not.Sometimes Robots can ignore <META>tag.They may find the link which you tag as NOFOLLOw but sometimes on some other page without a NOFOLLOW and finds your NOFOLLOW page.

For example:

<html> 
<head>
<title>robots
</title>
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
</head>

5.Canonical tag:

Canonical tag is basically used to avoid duplicate pages.
Search Engine allocate search engine ranking  value for the content to the page designated as the “source” URL. Canonical tag can be applied as follows:

<link rel=”canonical” href=”URL” />

6.Header tag:

A <header> element contains: one or more heading elements (<h1> – <h6>) logo or icon.HTML have six levels of headings. The heading elements are H1, H2, H3, H4, H5, and H6 with H1 being the highest and H6 being the lowest.

7.Alt Attribute:

Alt attribute is used for short image description under the Image.It is displayed on website. Alt attribute provides the text for an image, if the image cannot be displayed due to slow network or some error.